84% OF CONSUMERS CONDUCT ONLINE SEARCHES BEFORE WALKING INTO A SHOP.
As we all know, 20 years have passed since the appearance of the Internet, and the search engine has become an integral part of our daily lives. Thanks to search engines such as Google, Yahoo, Baidu, Naver, and Yandex, we are able to collect a range of information to make considered purchase decisions.
Such pre-purchase search activities of consumers have been accelerated by the spread of mobile terminals. Therefore, it is no surprise that classic consumer activity model (Attention – Interest – Desire – Memory – Action) has been replaced by AISAS (Attention – Interest – Search – Action – Share).
The act of searching for information to make a reasonable decision is called the ‘Zero Moment of Truth’ (ZMOT) by Google. ZMOT is derived from the ‘First Moment of Truth’ (FMOT) when a customer is initially found with the product or brand in a shop (offline). ZMOT which occurs when you are first drawn to a product or brand online wields the strongest influence on the entire Consumer Decision Journey(CDJ); search engines are the most influential entrants of ZMOT, regardless of country or industry.
TODAY, THERE ARE TWO MAJOR PROBLEMS IN SEARCH MARKETING.
The first problem is that there is no fair compensation for search users who provide information as they search. Furthermore, at no time do search users know which company uses their information and how it is managed.
The second problem is that the issue of consumer information monopoly by search engines. Even advertisers who pay their advertising budgets to search engines are not able to obtain sufficient consumer information from search engines.
If companies can know in advance what information consumers are looking for during the purchase decision process, they will be able to utilize their advertising budgets more efficiently through optimized marketing campaigns based on data.
LISTENINGMIND COLLECTS AND ANALYZES CONSUMER INTENTION DATA THROUGHOUT THE CONSUMER PURCHASE DECISION JOURNEY, ENABLES COMPANIES TO GAIN A DEEPER UNDERSTANDING OF CONSUMERS, AND RETURNS REWARDS TO INDIVIDUAL SEARCH USERS AS WELL AS FIXING THE DATA MONOPOLY OF SEARCH ENGINES AND PORTALS.
NEW COMPENSATION SYSTEM FOR SEARCH USERS THROUGH THE LISTENINGMIND TOKEN(LMT)
The existing attempts to gather consumer activity information for suitable compensation have been rewarded directly to the consumer’s attention. However, ListeningMind focuses on the intentions of the consumers and therefore, does not require any additional action for compensation.
ListeningMind will recruit panel members in 20 countries across Asia, the Americas, and Europe to ensure the true representativeness of the entire population in each country in order to gather the wide range of information of consumers, such as keyword records, personal information, and other web activity information.
The intension token will be provided as a reward for gaining access to consumer information that user panels have provided from their online activities through the desktop browser plug-in, mobile app for Android, and iOS.
NEW DECENTRALIZED SYSTEM TO SOLVE THE INFORMATION MONOPOLY PROBLEM
ListeningMind will allow marketers to access the search user’s data, such as search history data, demographic data, purchase history, location visit data, and other online activity data which have been monopolized and are not accessible by search engines.
ListeningMind will enable companies (advertisers) to completely understand the purchase decision process of potential consumers in a more precise manner, thereby reducing the waste caused by unnecessary advertising budgets, as well as developing and executing effective marketing strategies.
How ListeningMind Works
isteningMind collects and analyzes consumer journey data from the user panel, such as search keywords, visited content, websites, purchase place, purchase items, time to purchase, and individual demographic data, and then extracts marketing insights and provides them to corporate customers.
In addition to those data, ListeningMind receives the LMT from corporate customers and rewards the panel with some of the LMT acquired.
Panel participants are able to exchange LMT with Fiat Money or purchase products or services that corporate customers provide for panel participants in a brand shop.
Mixed with PRIVATE–PUBLIC Blockchain
n the meantime, search engines such as Google, Bing, Naver, and Yandex have been denounced for lack of transparency in collecting and using data. It has also been pointed out that there are duplication and inaccuracy problems in personal data that brokers sell to advertisers.
ListeningMind is designed to provide a solution to these issues by making it possible for users to see how their information has been utilized by which company at any time and to provide a decent amount of reward for user’s providing personal information via its LMT token economy. Utilizing public and private block chains together, ListeningMind provide advertisers with refined personal data.
Usage of Private and Public chain: The history of corporates’ data usage does not need to be published in public block chain. ListeningMind records the data usage and history of corporate customers in a private block chain with user data hashes. The ListeningMind stores only the reward history for the user in the public block chain (It will start with ERC-20 but will be designed to be easy to switch to other main nets, such as EOS, Orbs etc.).
Unified Storage: The size of the data handled by ListeningMind is expected to be as large as 250PB. Whether it is public or private, block chains can not deal with this amount of data. ListeningMind therefore utilizes Unified Storage with block chains to store and manage both structured and unstructured data beyond PB.
LISTENINGMIND TOKEN : LMT
LMT is the heart of the new data and insight platforms that provide companies with a variety of marketing insights based on their search data analysis skills and experience, and the money they pay as suitable rewards for consumers.
In order to Clients access to the information provided by Listening Mind’s search panels, only the LMT should be used.
LMT provides a free amount of LMT for each individual participating in the ListeningMind search panel for the first year.
Name of Token : LMT (Listening Mind Token)
Max Token Amount : 7.5 Billion LMT
LMT Unit Price : 0.01 USD
Currencies : ETH, BTC
Soft Cap : 100,000,000 LMT (1,000,000 USD)
Hard Cap : 620,000,000 LMT (6,200,000 USD)
Public Sale Begins : End of 2019
*Please refer to White paper for lock-up conditions of the LMT token
- Token Sales : 9%
- Reserve for Panel : 30%
- Team : 15%
- Advisor : 10%
- Reserve : 36%
TEAM & ADVISORY
We are professionals with extensive experience in marketing, technology, and planning online services for global marketing and IT companies including Cheil Worldwide, Nexon, Lycos, and Cyworld.
NEXON JAPAN MARKETING & PLANNING DIRECTOR
SK COMMUNICATIONS BUSINESS TEAM LEADER
LYCOS CONTENT & STRATEGIC PLANNING TEAM LEADER
CHEIL WORLDWIDE INTERNATIONAL ADVERTISING TEAM
SK CONTEXT LAB HEAD
LYCOS COMMUNITY/MOBILE LEADER
MICLUB WEB MASTER
CHEIL WORLDWIDE CREATOR
CLOUDN : PROJECT MANAGER
NEXON JAPAN SYSTEM ADMINIDTRATOR
KUBERNETES, OPENSTACK, KAFKA, PROMETEUS,EFK(ELASTIC, FLUENT BIT, KIBANA), ELK, HDFS CONSULTANT
AI, MACHINE LEARNING
Co-Founer & CEO at SmartForecast
Founded Rebi Search
Online Keyword Correlation Analysis
Search engine Development
Seoul National University Mathematics
SALES AND MARKETING SPECIALISTS
YSC INTERNATIONAL MANAGER
MARKETING SPECIALIST FOR GLOBAL CLIENTS IN JAPAN AND KOREA
NEXON JAPAN MARKETER
SK CYBERPASS MARKETER
UNIVERSITY OF NOTRE DAME, COLLEGE OF ENGINEERING
SEOUNG WOOK WOO
CAPCOM PROJECT TEAM MANAGER
KONAN TECH DESIGNER
NEXON JAPAN UI&UX DESIGNER
KOREA OFFICE LEADER
MASTER OF CONSUMER STUDY EWHA WOMANS UNIVERSITY GRADUATE SCHOOL
Technical Frontier Founder and CEO
Sejong University Professor of Convergence Software Center
Professor of KAIST
CEO of Daum Communication Japan
Samsung Advanced Institute of Technology
Ph.D A.I KAIST
FOUNDER OF FACTBLOCK
CEO OF THE BLOCKPOST
CSO OF FINANCIAL NEWS
THE FINANCIAL NEWS TOKYO BUREAU CHIEF
CDO OF MOMENTUM JAPAN
BRAND COMMUNICATION DIRECTOR OF IMJ
CHIEF OF CHINESE BUSINESS AT IMJ
CEO OF UNITEAIR CO. INC.
HEAD OF CREATIVE PRODUCTION AT IMJ
Managing partner of VEAT Law firm
Legal Advisor of Dunamu(Upbit), AllBit
Legal Advisor of Terra project, Airbloc project
Auditor of Woori Technology Investment
Bachelor of Engineering, Computer Science (Seoul National University)
DAVID WOONG-JIN YOON
CEO of Equity Partners
Korea Bitcoin Co., Ltd. and Korea Bitcoin Exchange Founder
Boston Consulting Group (BCG)
CEO of Gravity, an online game company NASDAQ listed
Wharton School of University of Pennsylvania MBA
Master’s and Bachelor’s degrees in Accounting from the University of Southern California
JAPAN DEEP LEARNING ASSOCIATION CERTIFIED GENERALIST
WRITTEN BY AI ASSISTANT’S CORE CONCEPT – DECISION-MAKING PROCESS DESIGN IN THE AGE OF ARTIFICIAL INTELLIGENCE
Search Marketing Professional
Speaker of many renowned global marketing summits
– SMX East
Advanced Search Summit
CEO of TopHatRank
CLIENTS AND PARTNERS
Over the past several years, We have equipped itself with the ability to visualize the consumer decision journey through the analysis of keywords that consumers are looking for in search engines. We also have the ability to create a search data driven content guide for content creators through real time reverse analysis on the contents of the search results page. Based on these capabilities, analyze consumers in the smartphone market, automotive market, travel market, and fashion market in the US, Europe, Japan and China, the SK Planet and other global companies in Korea and Japan.